102ND GREY CUP TO BE MOST SOCIAL #GREYCUP EVER PDF Print E-mail
Written by Jamie Dykstra   
Wednesday, 19 November 2014 18:41

102nd GREY CUP TO BE MOST SOCIAL #GREYCUP EVER


TORONTO
- The Canadian Football League has plans to make the 102nd Grey Cup in Vancouver the most social Grey Cup in its storied history.

"For decades, the Grey Cup has been one of the most social events in Canada every year," said CFL Commissioner Mark Cohon. "But this year, we plan to make it the most social Grey Cup ever, taking it from the streets of Vancouver and BC Place Stadium to fans everywhere through social media, live content and special events."

In order to achieve its ambitious goal, the CFL has formed key partnerships and developed an aggressive plan to maximize the social reach of Canada's largest single day sporting event.


Here is a detailed look at everything planned for this year's Grey Cup:

#TheGreyCupAd
The Canadian Football League is calling on Canadians to help make a dramatic 60-second commercial that tells the tale of all the highs and lows of the 2014 playoff journey. Fans are asked to capture and share video of their experiences throughout the playoffs and Grey Cup. The video footage captured will be used in the final commercial airing on TSN and in-stadium during the 102nd Grey Cup in Vancouver on Sunday, November 30.

Fans can submit their VIDEO footage by sharing it on any social media platform by using #TheGreyCupAd or by visiting here: http://thegreycupad.ca.

Partnership with Twitter Canada
Through a partnership with Twitter Canada, the Grey Cup will feature:

  • The 6th Annual #GCTweetUp, this year held at the Shaw Tower in downtown Vancouver, will include a Twitter Vending Machine, Twitter Mirror, VIT guests, players, live Twitter Q & A's, the Grey Cup trophy and a whole lot of tweeting.
  • Two Twitter Mirrors, a selfie and content producing machine for celebrities, will be used throughout Grey Cup week and will be at key events:
    • The Grey Cup Festival at the Vancouver Convention Centre
    • Behind stage at CFL Awards Show on Thursday, November 27
    • Outside the locker rooms at BC Place Stadium before and after the Grey Cup game

Partnership with Google Canada
The CFL has also partnered with Google Canada to provide SEARCH trend data to provide a glimpse inside what Canadians are searching for - from the most popular player searches to Grey Cup Sunday party recipes - during Grey Cup week and on Grey Cup Sunday.

Partnership with Wayin
Wayin, a social visualization platform used by teams such as the Denver Broncos, will be used online and in the stadium to encourage fans to participate on the CFL's social channels.

Social Content
A big part of making this year's Grey Cup the most social ever is through original social content.

  • Earlier this year the CFL launched a new website TheSnap.ca - a site that looks at the social content that surrounds the league.
  • Social Media Correspondents:
    • The CFL will have three social media correspondents working throughout Grey Cup week providing behind-the-scenes and engaging content on Twitter, Instagram and Facebook
  • CFL Media released two made for YouTube Series - GameTime with Simoni Lawrence and BootCamp - which will be released throughout the month of November
  • Exclusive video content from backstage at the CFL Awards will be offered in stream on Twitter.com/CFL
  • The @CFL handle will also be covering the week's festivities and bringing fans behind-the-scenes action, posting looping 6-second video content via Twitter and Vine

Live Content
Major events during Grey Cup will be streamed live on CFL.ca, including the Grey Cup Head Coaches Media Conference, the Commissioner's State of the League, post-practice and post-game media conferences.

eLUXE
The CFL announced a partnership earlier this year with online retailer eLUXE's Connected Collection, which called on Canadian style influencers to promote Grey Cup inspired designs. Designers include TSN/The Social's Kate McKenna, Canadian recording artist Nikki Yanofsky, MTV personality Aliya Jasmine Sovani, Stephanie Koch of the blog Inherited Jeans and Kira Paran of northenstyleexposure.com. The line of women's clothing and accessories, called #MyGreyCup, is now available at www.eLUXE.ca.

Reddit AMA with CFL Commissioner Mark Cohon
On Tuesday, November 25, CFL Commissioner Mark Cohon will answer questions from fans from 3 p.m. PT to 4 p.m. PT during a Reddit AMA.

Events
In addition to the Grey Cup Festival and the Grey Cup game itself, traditional events like the Grey Cup Fan March and the Fans' State of the League are two unique events that promote fan engagement and are true social experiences.

The CP Has Heart Grey Cup Fan March, a tradition started in 2012, gives fans the opportunity to carry the Grey Cup trophy to the stadium on game day. Fans can enter a social media contest to #CarrytheCup at the CP Has Heart Grey Cup Fan March at CFL.ca

The Fans' State of the League is a town hall type of event, giving fans direct access to the Commissioner. Started in 2009, this is an annual event that is held on the Friday of Grey Cup week.

 
CFL & CANADIAN NORTH UNVEIL CFL-BRANDED BOEING 737-300 PDF Print E-mail
Written by Jamie Dykstra   
Tuesday, 18 November 2014 21:38

CFL & CANADIAN NORTH UNVEIL CFL-BRANDED BOEING 737-300


EDMONTON
- Today, in an exciting "reveal" ceremony, the CFL and Canadian North jointly unveiled a custom-painted Boeing 737-300 aircraft, emblazoned with the CFL logo and the logos of all nine CFL franchise teams. This eye-catching plane will be used to fly the 102nd Grey Cup Champions home from Vancouver, British Columbia on Monday, December 1 and will serve as a highly visible billboard for the CFL and its teams wherever it lands.

"This is a very exciting project we have been working on with Canadian North, our official airline partner," said CFL Commissioner Mark Cohon. "It looks amazing and I can't wait for our players and fans to see it."

"Canadian North is proud to play an important role in this year's Grey Cup and to 'sport' the league's logos on our aircraft," said Steve Hankirk, President of Canadian North.  "Every day, we transport passengers to destinations across North America. This Canadian North plane will definitely be noticed everywhere it lands."

Canadian North is the premier charter provider for Canada's resource sector, top sport franchises and air-inclusive vacationers. The CFL and Canadian North announced a three-year partnership earlier this year that made Canadian North the official airline of the CFL.

"We've built a highly successful charter business to complement our scheduled services in the North." said Hankirk. "I hope that all Canadians we serve will be proud to see Canadian North associated with the CFL, an iconic sports institution."


Additional Resources

High resolution images of the plane and the reveal ceremony will be available for download here on November 18, 2014 after 17:00 MDT.

A fact sheet with details on the paint job, as well as specifications for this particular aircraft is available here.

 
CFL PLAYERS OF THE WEEK - DIVISION SEMIFINALS PDF Print E-mail
Written by Jamie Dykstra   
Tuesday, 18 November 2014 17:07

CFL PLAYERS OF THE WEEK 2014

Canadian Football League Division Semifinals


TORONTO
- John White, Jerald Brown, Kendial Lawrence and Gregory Alexandre were named the Canadian Football League Players of the Week for the Division Semifinals of the 2014 Canadian Football League season.

The four players were chosen by a panel of judges including: former Canadian Football League players Matt Dunigan and Duane Forde of TSN, and Pierre Vercheval of RDS.


CFL Offensive Player of the Week

John White
RB - Edmonton Eskimos

Saskatchewan Roughriders 10 @ Edmonton Eskimos 18

Edmonton Eskimos running back John White was named the Offensive Player of the Week for the Division Semifinals. White racked up 148 yards from scrimmage on 21 touches as the Eskimos advanced past the Roughriders 18-10 at Commonwealth Stadium.

White was the Eskimos' focal point on offence with his 148 yards accounting for 64 per cent of the Eskimos' total offence.

The product of Utah carried the ball 17 times totaling 134 yards (an average of 7.1 per carry) and added a pair of receptions for 14 yards.

The Torrance, California native finished fourth in the league in rushing this season with 852 yards while averaging 6.9 yards per carry and scoring a pair of majors.

Playing in his second season in the CFL, this is White's second Player of the Week award of his career. His first came earlier this year in Week 14.


CFL Defensive Player of the Week

Jerald Brown
DB - Montreal Alouettes

BC Lions 17 @ Montreal Alouettes 50

Montreal Alouettes defensive back Jerald Brown was named the Defensive Player of the Week for the Division Semifinals. Brown collected five tackles, an interception, a knockdown, a fumble recovery and a touchdown in Montreal's convincing 50-17 win over the BC Lions.

Brown intercepted a Kevin Glenn pass on the very first play of the second quarter and returned it eight yards to the Lions' 23-yard line. In the fourth, the former standout from Glenville State collected a fumbled ball by Lions running back Stefan Logan and returned it 103 yards for the major.

The five-year veteran finished the season third on the Alouettes with 65 tackles and was tied for first on the team with four fumble recoveries.

This is Brown's first Player of the Week honour this season and his fourth overall; his last came in Week 15 of the 2013 campaign.


CFL Special Teams Player of the Week

Kendial Lawrence 
KR/PR - Edmonton Eskimos

Saskatchewan Roughriders 10 @ Edmonton Eskimos 18

Edmonton Eskimos kick and punt returner Kendial Lawrence was named the Special Teams Player of the Week for the Division Semifinals. Lawrence amassed 156 combined-return yards on 10 returns, including the game-winning 84-yard punt return touchdown that propelled the Eskimos into the Western Division Final.

With just under seven minutes remaining in the second quarter, the Rowell, Texas native sent back a Josh Bartel punt for a touchdown and a 16-0 lead. This marked the second time this season that he has returned a touchdown against the Saskatchewan Roughriders.

Lawrence, a former Missouri Tiger, returned seven punts for 104 yards and added three kickoff returns for 52 yards.

The first year player has saved his best work for the final weeks of the season. This is Lawrence's second Special Teams Player of the Week award after receiving his first in Week 17.


CFL Canadian Player of the Week

Gregory Alexandre 
DT - Edmonton Eskimos

Saskatchewan Roughriders 10 @ Edmonton Eskimos 18

Edmonton Eskimos defensive lineman Gregory Alexandre was named the Canadian Player of the Week for the Division Semifinals. Alexandre tallied a pair of sacks as Edmonton prevailed at home with an 18-10 decision to set up a Battle of Alberta for the Western crown.

The fifth-round pick in the 2011 CFL Draft wrapped up Riders quarterback Kerry Joseph for a nine-yard loss in the third quarter. Tino Sunseri suffered the same fate in the fourth as Alexandre notched his second sack of the game and sent the Riders back six yards.

This was the Montreal, Quebec native's first multi-sack game of his career.

The product of the Université de Montréal accumulated 16 tackles and five sacks this season.

This is Alexandre's first career Player of the Week honour.

 
CP HAS HEART GREY CUP FAN MARCH TO WIND THROUGH THE STREETS OF VANCOUVER PDF Print E-mail
Written by Jamie Dykstra   
Tuesday, 18 November 2014 20:23

CP HAS HEART GREY CUP FAN MARCH TO WIND THROUGH THE STREETS OF VANCOUVER


TORONTO
- Now an annual tradition, the Canadian Football League is inviting its fans to help carry the Grey Cup trophy to BC Place Stadium in Vancouver for its championship game on Sunday, November 30.

"This is your chance to carry the Grey Cup trophy to the 102nd Grey Cup and march with your fellow fans," said Mark Cohon, Commissioner of the Canadian Football League.

"The CFL, and the Grey Cup, truly belong to the fans. And they have earned the right to bring our championship trophy to the stadium on Grey Cup Sunday."

The CP Has Heart Grey Cup Fan March will start at 11:30 a.m. PT on Grey Cup Sunday, November 30, at Jack Poole Plaza with a brief official ceremony to kick off the march followed by lots of family fun: face painting, prizes, special guests, and a performance by local Vancouver band Derrival.

Hosted by TSN's Cabral "Cabbie" Richards, it will then wind its way through the streets of Vancouver, passing near several major hotels before reaching Terry Fox Plaza at the stadium for the pre-game celebrations.

"CP is thrilled to highlight our new charitable focus, heart health, through the CP Has Heart Grey Cup Fan March and CP Has Heart touchdown program." said Mark Wallace CP's VP Corporate Affairs and Chief of Staff. "By the end of this year, CP will have contributed $2M towards saving lives and improving the heart health of Canadians of all ages."

CP, a major CFL sponsor, launched the CP Has Heart Touchdown program this year, which will see CP donate $5,000 for every home team touchdown during the playoffs and even more for every touchdown in the Grey Cup towards the purchase of vital heart diagnostic equipment for Canadian hospitals.

For more details, fans can follow @CFL and @CPhasHeart on Twitter in the days leading up to the Grey Cup. #GCFanMarch

 
HONOURING THE LEAGUE'S BEST AT THE CFL AWARDS SHOW IN VANCOUVER PDF Print E-mail
Written by Jamie Dykstra   
Monday, 17 November 2014 19:03

HONOURING THE LEAGUE'S BEST AT THE CFL AWARDS SHOW IN VANCOUVER

BC Lions Linebacker Solomon Elimimian Finalist for Two Awards


TORONTO
- The Canadian Football League will celebrate the 2014 season at the CFL Awards Show on Thursday, November 27 in Vancouver, British Columbia as part of the 102nd Grey Cup.

This is an opportunity for fans to rub shoulders with some of the CFL's biggest stars while seeing some of their favourite players honoured for their achievements this past season. They also might witness CFL history, as BC Lions linebacker Solomon Elimimian could become the first pure defensive player to win the league's top award, the Most Outstanding Player.

Tickets are available now at ticketmaster.ca. Tickets range from $70-$90, but can also be upgraded. Details below.

A perennial Grey Cup Week favourite, the 2014 CFL Awards will take place at the majestic Queen Elizabeth Theatre in the heart of downtown Vancouver. This annual event recognizes the achievements of our league's outstanding athletes and personalities and celebrates the spirit of competition.

The evening starts at 5:30 p.m. PT with a red carpet reception. The show starts at 7 p.m. PT.

Hosted by TSN's James Duthie, the CFL Awards Show will honour the Most Outstanding Player, Most Outstanding Defensive Player, Most Outstanding Canadian, Most Outstanding Offensive Lineman, Most Outstanding Special Teams Player, Most Outstanding Rookie, the Tom Pate Memorial Award, the Commissioner's Award, the Jake Gaudaur Veterans' Trophy and the Hugh Campbell Distinguished Leadership Award.

Presenters include Ottawa REDBLACKS quarterback Henry Burris, former BC Lions Jamie Taras and hall of famer Lui Passaglia, hall of famer Willie Pless, CFL Commissioner Mark Cohon and TSN's Kate Beirness.

Tickets are available now at ticketmaster.ca. Tickets range from $70-$90, but can also be upgraded to include the below.

Upgrade your ticket with the following add-ons:

VIP Concert Series (Total $120-$150)

Includes admittance to the pre-show reception (cash bar) as well as admittance to the Concert Series VIP viewing deck (Thursday, November 27 only), where you will enjoy unobstructed views of the stage and a private bar, plus transportation from the Queen Elizabeth Theatre to the Vancouver Convention Centre

VIP Players Party (Total $120-$150)

Includes access to Thursday, November 27 CFLPA Official Player's Party, plus transportation from the Queen Elizabeth Theatre to the party located at FIVESIXTY (560 Seymour St).

Note: VIP Upgrades not available to minors - ages 19+ with valid ID only.

For more information, please visit: www.cfl.ca/awards

 
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